睿生活  三叉星的荣耀:唯有最好

The Glory of the Three-pointed Star: Only the Best
三叉星的荣耀:唯有最好

  Mercedes-Benz, one of the oldest automotive brand, actually has more than 120 years of history in manufacturing cars. Back to 1886, Karl Benz invented the first three gasoline automobile. And in 1887, Gottlieb Daimler developed the first four gasoline vehicle. Benz and Daimler, known as "the father of the modern automobile", has composed the life of their cars separately. After the merger of their two automobile companies in 1926, the car brand “Mercedes-Benz” came into being, which is also referred to “Benz” for short now. Now let’s go into Benz, to understand the evolution of its brand history and culture.
  梅赛德斯-奔驰(Mercedes-Benz),德国汽车品牌,被认为是世界上最成功的高档汽车品牌之一,其完美的技术水平、过硬的质量标准、推陈出新的创新能力、以及一系列经典轿跑车款式令人称道。奔驰三叉星已成为世界上最著名的汽车及品牌标志之一。自1900年12月22日戴姆勒发动机工厂(Daimler-Motoren-Gesellschaft,DMG)向其客户献上了世界上第一辆以梅赛德斯(Mercedes)为品牌的轿车开始,奔驰汽车就成为汽车工业的楷模。100多年来,奔驰品牌一直是汽车技术创新的先驱者。
  自从奔驰制造了第一辆世界公认的汽车后,一百多年过去了,汽车早已度过了他的百岁寿辰,而在这一百多年来,随着汽车工业的篷勃发展,曾涌现出很多的汽车厂家,也有显赫一时的,但最终不过是昙花一现。到如今,能够经历风风雨雨而最终保存下来的,不过三四家,而百年老店,仅有奔驰一家。可是很少有人知道梅赛德斯-奔驰品牌背后的故事,也很少有人知道梅赛德斯-奔驰“三叉星徽”商标的由来……
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